Dance Alive ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information about you when you use our streaming services at membership.dancealive.com (the "Services"). By using the Services, you agree to the practices described in this Policy.
If you have questions or want to exercise any of the rights described below, contact us at legal@dancealive.com.
We use the information we collect to:
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We do not use your personal information — and do not provide it to any third party — to train third-party or general-purpose artificial-intelligence models. We may use de-identified and aggregated activity data, from which you cannot reasonably be re-identified, to build and improve recommendation and product features within the Services.
The Services use a small number of first-party cookies and similar technologies — those required to run the Services plus our own first-party usage analytics. We use NO third-party analytics services, advertising trackers, analytics pixels, marketing tools, or cross-site trackers.
sb-…-auth-token and related) — keep you logged in across page loads. Without these, you cannot use authenticated features.__stripe_mid, __stripe_sid) — set by Stripe during checkout for fraud prevention. Without these, payment cannot be processed.analytics_session_id — groups your activity into a browsing session for our own first-party usage analytics. It holds a random session identifier (not your name or email) and expires after about 30 minutes.analytics_anonymous_id — a random identifier used only for signed-out visitors, to tell one anonymous browser apart from another in our first-party analytics; it lasts up to 12 months. When you are signed in, your activity is associated with your account session instead, and this cookie is not used to identify you.Both are first-party cookies set by our own application with the HttpOnly flag, and are never shared with any third-party advertiser or analytics vendor. We use no third-party analytics or advertising cookies.
If you arrive through a referral or affiliate link (a web address containing a ?ref= code), we store that referral code in your browser so we can credit the person or creator who referred you if you later subscribe. This uses your browser's own storage (localStorage and sessionStorage) — it is not a cookie and is never sent to any advertiser or third party.
We display no cookie consent banner. The only cookies we set are first-party — those required to run the Services plus the first-party usage-analytics cookies described above — and we use no third-party advertising, marketing, or cross-site tracking cookies. If we ever introduce a non-essential third-party cookie, we will deploy a consent mechanism and update this Policy before doing so. You can configure your browser to block or delete cookies, but doing so may break authentication and payment.
Because we do not engage in cross-context behavioral advertising, "Do Not Track" signals and Global Privacy Control (GPC) signals do not change our practices. If you have set either, we honor them by default — there is nothing for us to opt you out of.
We share information only with the parties listed below and only as needed to provide the Services. We do not sell or rent your information.
We will update this list when we add or change material sub-processors. The version and effective date at the top of this Policy reflect such changes.
We may disclose information to comply with applicable laws, court orders, subpoenas, or other legal process, and to protect the rights, property, or safety of Dance Alive, our users, or others. We may also disclose information in connection with a corporate transaction such as a merger, acquisition, or asset sale, in which case the acquiring party will be bound to this Policy or a substantially similar one.
| Category | Retention |
|---|---|
| Account profile | While your account is active; deleted within 30 days of account closure |
| Viewing history and watchlist | While your account is active |
| Billing records and invoices | Seven (7) years from the transaction date (IRS recordkeeping) |
| Server logs and security events | Ninety (90) days, then deleted or anonymized |
| Communications (support tickets, emails) | Three (3) years from last interaction |
| Behavioral analytics events | Retained while we operate the Services, for product and business analytics; unlinked from your account when your account is deleted, and the IP address is masked when the event is recorded. De-identified, aggregated metrics from which you cannot be re-identified may be retained longer. |
We implement reasonable technical and organizational measures to protect your information: TLS encryption in transit, encrypted database storage, restricted administrative access, automated security monitoring, and regular dependency scanning. However, no system is completely secure; we cannot guarantee absolute security. If we become aware of a breach affecting your information, we will notify you and regulators as required by law.
Depending on your jurisdiction, you may have the following rights:
To exercise any of these rights, email legal@dancealive.com from the address associated with your account. We will respond within thirty (30) days, except where extensions are permitted by law. You may also close your account directly in your account settings, which deletes most personal information within 30 days (billing records are retained for tax compliance as noted above).
We use automated systems to personalize the content recommendations shown to you, based on your activity on the Services (and, for migrating members, imported watch/watchlist activity). These recommendations are suggestions to help you discover content; they do not produce legal or similarly significant effects concerning you. You can influence them through your activity, and you may contact us at legal@dancealive.com with questions or objections. We do not offer a separate opt-out toggle for recommendations at this time.
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), provides you with the following rights:
We have not sold or shared personal information in the preceding twelve (12) months and do not plan to. To exercise CCPA rights, email legal@dancealive.com or close your account in your account settings. You may designate an authorized agent to make a request on your behalf; we will verify the agent's authority before responding.
If you are in the EU, EEA, UK, or Switzerland, the General Data Protection Regulation (and equivalent UK regulations) apply.
Dance Alive Studios LLC, Los Angeles, CA, is the controller of your personal information for purposes of GDPR. Contact: legal@dancealive.com.
Our sub-processors are located in the United States. We rely on Standard Contractual Clauses (SCCs) and applicable Data Privacy Framework (DPF) adequacy where available for transfers from the EEA/UK/Switzerland to the United States.
You have the right to lodge a complaint with your local data protection authority. Contacting us first usually resolves issues more quickly.
The personalized recommendations described in this Policy are automated but do not produce legal or similarly significant effects within the meaning of Article 22 of the GDPR. We do not make solely automated decisions that produce such effects about you. You may contact us to ask about this processing or to object to it.
The Services are not directed to children under 13. We do not knowingly collect personal information from anyone under 13. If you believe a child under 13 has provided us with personal information, contact us at legal@dancealive.com and we will delete it promptly. Users aged 13–17 may use the Services only with the consent and supervision of a parent or legal guardian.
We may update this Policy from time to time. The version and effective date at the top reflect the most recent changes. We will notify you of material changes by email or in-app notice. Your continued use of the Services after the effective date constitutes acceptance.
If you have questions about this Privacy Policy or our practices, contact us at:
Email: legal@dancealive.com
Location: Los Angeles, CA
Last Updated: 7/8/2026