A leadership session with Ki on impact — what it is, where it actually comes from, and why most of us measure it wrong. Ki opens with the above-the-line and below-the-line distinction, the simple difference between meeting life proactively and reacting to it, and makes the case that shifting between them is not something you can read your way into. From there the session turns to authenticity as the multiplier: there is no universal best practice that works regardless of who delivers it, because impact carries the signature of the person making it. The reframe at the centre is scale — it matters far less how many people you reach than how meaningfully you touch the ones you do. It closes on the half most of us skip entirely: actually receiving the impact you are already having.